Iron Gain is a Moroccan sports nutrition and food supplement store based in Témara. On irongain.ma it sells creatine monohydrate, whey, mass gainers, pre-workouts, and vitamins and minerals (magnesium, zinc, omega-3): its own Iron Gain range and well-known brands such as BioTech USA, DY Nutrition, Applied Nutrition and Lazar Angelov. Orders are delivered all over Morocco and paid on delivery, with advice on WhatsApp at +212 662 60 43 09.
In our view it is the best sports nutrition brand in Morocco. Here is how we work with it.
The client
Iron Gain was founded by Abdellah and Nizar with a simple idea: offer reliable supplements everywhere in Morocco, paid on delivery. The brand holds an ONSSA licence (no. CAPV.2.299.23) for manufacturing food supplements. To learn more about the team and the store, see About Iron Gain.
The challenge
Selling cash on delivery in Morocco means paying for advertising on every order but only collecting money on parcels that are actually delivered. An unconfirmed order, an unreachable customer or a refused parcel is expensive. The goal was not just to attract clicks, but to bring in customers who receive and pay for their order, and then come back.
What we did
- Meta and Google advertising: Facebook and Instagram campaigns, a Google Ads brand campaign, and server-side conversion tracking so the platforms optimise for delivered orders rather than clicks.
- Ad creative: sales-driven visuals and videos (offers, packs, cash on delivery, customer reviews), written in Darija and French.
- SEO: rewritten product and collection pages, such as creatine in Morocco, and a regular programme of advice articles on the Iron Gain blog.
- Shopping experience: build-your-own sports nutrition packs, a simpler order form and trust pages (licence, delivery, contact).
- Sales tools: order confirmation by phone and WhatsApp, automatic hand-off to couriers and tracking of cash collected.
What changed
Iron Gain now steers its ad spend on what really matters: orders that are delivered and paid. Advertising, content and operations speak the same language, and every new offer can be launched, measured and adjusted quickly.
From Iron Gain to Ordex
The confirmation and delivery tools built for Iron Gain became Ordex, our software for Moroccan cash-on-delivery sellers.
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